keegan smith

“Phil’s experience in top-level sport and dealing with health problems makes him uniquely qualified to bring the best nutritional information into the athletic world. His training methods are simple – direct & brutal and would increase the standards of world sport if applied more widely. 10 days with Phil Richards changes my future as a strength coach. His tough love wisdom put me on a new path for the coming season where I was the strength coach for the 2013 premiership-winning Sydney Roosters. I don’t think we would have done it without Phil’s influence.”


keegan smith

I had the pleasure of working closely with Phil during the 2006-7 season as Leicester Tigers almost became the first club to win every available trophy, narrowly missing this goal by losing the final game of the season. Phil’s contribution that season was invaluable. I would highly recommend Phil to any sporting organization in the world today.”





Here is a very young Phil during his army days

On leaving the army Phil regularly ran in road races and competed at a very high level and clocking elite times for 10km and 10 miles. He also owned a gym soon after he left the army and then started studying nutrition seriously, and it was at this stage of his career he decided to sell his gym to concentrate on studying nutrition full time and a new chapter opened up in Phil’s career.


early DAYS


In this picture Phil is just about to cycle 12 hours non stop for charity where he covered the distance of 250 miles

Phil’s passion for health, nutrition and training comes from a very early age. He was a competitive cyclist from the ages of 11 – 16 years of age regularly doing time trials with his local cycling team. Then Phil joined the Army at 16 where he swapped his bike for running shoes and competed regularly for his infantry regiment in cross country and ultra-distance events. Phil served in Germany & Northern Ireland.




Phil bottom left with Swansea RFC in 1999 winning the Welsh Cup Final against Llanelli RFC by the biggest winning margin ever in a Welsh Cup Final

Phil gained multiple qualifications in nutrition and opened a nutrition and supplement centre where he was soon advising a multitude of people from all walks of life as well as a plethora of professional athletes and rugby players. The rugby players were having great success with Phil’s training, dietary and supplement plans that he was then recruited by Swansea RFC in 1997 and became one of the first professional strength & conditioning coaches in world rugby.




Worcester Warriors 2003 – 04 winning promotion to the English Premiership winning 26 out of 26 with Phil Richards as their head of strength & conditioning his first year with the team

Here is Phil (left) training Amir Khan World Championship Boxer 

Here is Phil and Eddie ‘The Beast’ Hall World Strongest Man 2017

Phil had incredible success with Swansea RFC which at the time was a giant of a club in Welsh rugby and won 3 league titles and one cup final in his 5 seasons at the club. He then went on to join Worcester Warriors (2003-2006) and in his first season with the club they won 26 games from 26 (which had never been done before or since) and got promoted to the English premiership where they become the first team also not to be relegated in their first season after gaining promotion.

After 3 seasons with Worcester Warriors Phil moved on and consulted for London Harlequins, Leicester Tigers, Wigan Warriors, Bolton Wanderers (when they were in the premiership), County Cricket and a multitude of professional athletes like Amir Khan (boxing), Enzo Maccarinelli (Boxer), Stuart Stokes (Olympic athlete steeple chase), Nick Dunn (world triathlete champion), Glen Ross (World masters strongest man), Dan Hardy (UFC), Eddie Hall (World’s strongest man), Nina Ross (Miss Fitness) etc please click testimonials to see some of the athletes Phil as helped over the years.




Phil being awarded his Westside Barbell Certification by the legendary Louie Simmons. Phil used the Westside Barbell Training Methods with incredible success in professional sport

“Phil Richards Science Of Fat Loss Book is one of the best books I’ve read on the subject and every trainer should read this book”.

– Dr Eric Serrano (World Leading Hormonal Expert)

Click here to read testimonials from some of the many athletes Phil has worked with over the years…

Phil has probably interned with more experts in the field of strength, conditioning and nutrition than any other coach in the world. Phil was the first European strength & conditioning coach to work with the late Charles Poliquin, the late Charlie Francis, Louis Simmons (Westside Barbell), Ian Danney (Bio-mechanic) , Jim Schimtz (Olympic Weightlifting Coach), Ray Williams (Olympic Weightlifting Coach),  Neil Taylor (Olympic Weightlifting Coach), Dr. Eric Serrano (Hormonal Expert), Dr Robert Young (Microbiologist) and Dr Eddie Betterman (Blood Expert) etc.  Phil also did multiple internships with Paul Chek from the Chek institute.




Phil giving one of his many lectures which he regularly gives and gets invited to speak from all over the world

Phil holds a BSc in sports nutrition, Diplomas in clinical nutrition, medical nutrition, sports nutrition, hormones, blood chemistry analysis, gut microbiome, detoxification, mitochondrial function, blood sugar regulation and immunology.

Phil was also Europe’s first Bio-Signature coach with the late Charles Poliquin which is a course specialising in body fat reduction. Phil is also an advanced cellular nutritional microscopist and CHEK practitioner. Phil also has multiple qualification in strength and conditioning and is also Europe’s first Westside Barbell Certified Strength Coach, which is the one of the most advanced strength training qualifications in the world. 

Phil has also completed Mastery of Neurochemistry of Male & Female Hormones




Phil holding book stop killing yourself with your knife thougts and folk

Here Phil is Holding his latest book which took 3 years of full time research to write and titled “STOP Killing Yourself With Your Knife, Fork & Thoughts”

Phil holding book stop killing yourself with your knife thougts and folk

Phil has also developed over 70 nutritional products throughout his career 

Phil has written 4 books including his best-selling book the Science Of Fat loss considered by many trainers the bible of fat loss. Phil’s latest book Titled STOP Killing Yourself With Your Knife, Fork & Thoughts focus on how to prevent cancer, dementia, heart disease, diabetes and obesity and is jammed pack with scientific references to back up the incredible information in this incredible book. The other 2 books Phil wrote are on the ketogenic diet and his ultimate strength and conditioning book which has also become very popular amongst strength coaches and personal trainers throughout the world.

Phil has educated thousands of trainers in the fitness industry from all over the world and is considered a pioneer in his field and regularly lectures all over the world. Phil has also developed over 40 nutritional supplements which are now being used by members of the public through to professional athletes.


One Of The Best Books I've Read

“Phil Richards Science Of Fat Loss Book is one of the best books I’ve read on the subject and every trainer should read this book”.Advanced settings.

Dr Eric Serrano (World Leading Hormonal Expert)

I Was Blown Away

“I was blown away by the knowledge I gained from Phil both on health and nutrition.”

Nina Ross – Miss Fitness Competitor

Phil Richards Contributed Significantly

“Having my bloods done with Phil Richards contributed significantly towards me becoming the World’s Strongest Man.”

Eddie The Beast Hall (Worlds Strongest Man)

Measurably Better And Within A Month I Was 100% Better

“Within one week of starting this program my health was measurably better and within a month I’d say I was 100% better. My wife noted a positive change in my personality and I just started to feel healthy again. The improvements to my health have been so noticeable that…  I have been actively singing your praises and people who know me can see a marked difference in my health so it’s kind of an easy sell. Thanks again for all your help and advice Phil, your knowledge and book are a revelation and I’m living proof that it works.”

Lee Procter PhD (Pharmasist)


I Would Not Have Achieved My Overall Results Without Phil’s Help

“In four weeks, I lost body fat from all points tested. I lost 1 stone 7 lbs and went on stage and won my category Bikini Diva. I placed 6th in fitness and even winning 4 out of the 10 events. I won 3rd overall in the whole competition and selected as the overall ‘Perfect 10’ girl out of 100 girls. I would not have achieved that weight loss and fitness and overall results without Phil’s help.

Melinda Cooksey

I Was Blown Away

“I was blown away by the knowledge I gained from Phil both on health and nutrition.”

Nina Ross – Miss Fitness Competitor