About Phil

Phil holds a BSc in sports nutrition, Diplomas in clinical nutrition, medical nutrition, sports nutrition, hormones, blood chemistry analysis, gut microbiome, detoxification, mitochondrial function, blood sugar regulation, immunology plus a plethora of qualifications in strength & conditioning.

Phil has probably interned with more experts in the field of strength, conditioning and nutrition than any other coach in the world.

Phil Richards Profile Photo

Phil’s Mission

Phil’s mission after 35 years of coaching people is to give you the most effective information to acquire optimum health and lose excess body fat safely, effectively & long term. Phil has written 4 books including his best-selling book the Science Of Fat loss considered by many trainers the bible of fat loss. The other 3 books Phil wrote are on the health, the ketogenic diet and his ultimate strength and conditioning book which has also become very popular amongst strength coaches and personal trainers throughout the world.

Phil has educated thousands of trainers in the fitness industry from all over the world and is considered a pioneer in his field and regularly lectures all over the world. Phil has also developed over 70 nutritional supplements which are now being used by members of the public through to professional athletes.

Phil Richards

Phil’s Story

On leaving the army in 1987 after a few years’ service Phil regularly ran in road races and competed at a very high level and clocking elite times for 10km and 10 miles. He also owned a gym soon after he left the army and then started studying nutrition seriously, and it was at this stage of his career he decided to sell his gym to concentrate on studying nutrition full time and a new chapter opened up in Phil’s career.

Phil’s passion for health, nutrition and training comes from a very early age. He was a competitive cyclist from the ages of 11 – 16 years of age regularly doing time trials with his local cycling team. Then Phil joined the Army at 16 where he swapped his bike for running shoes and competed regularly for his infantry regiment in cross country and ultra-distance events. Phil served in Germany & Northern Ireland.

Phil gained multiple qualifications in nutrition and opened a nutrition and supplement centre where he was soon advising a multitude of people from all walks of life as well as a plethora of professional athletes and rugby players. The rugby players were having great success with Phil’s training, dietary and supplement plans that he was then recruited by Swansea RFC in 1997 and became one of the first professional strength & conditioning coaches in world rugby.

Phil had incredible success with Swansea RFC which at the time was a giant of a club in Welsh rugby and won 3 league titles and one cup final in his 5 seasons at the club. He then went on to join Worcester Warriors (2003-2006) and in his first season with the club they won 26 games from 26 (which had never been done before or since) and got promoted to the English premiership where they become the first team also not to be relegated in their first season after gaining promotion.

After 3 seasons with Worcester Warriors Phil moved on and consulted for London Harlequins, Leicester Tigers, Wigan Warriors, premiership football teams and a multitude of professional athletes please see testimonials for some of the athletes Phil worked with. And today Phil primarily works with members of the public from all walks of life who just want to get leaner & healthier.


Having my bloods done with Phil Richards contributed significantly towards me becoming the World’s Strongest Man, from the very comprehensive blood chemistry analysis that Phil carries out he was able to advise me on exactly what supplements I needed and also the best nutritional strategies for maximising my performance.


Phil with Amir Khan

Phil has made me do sessions and when I have finished them I don’t know where my head is. But it is good to feel like that because in a fight because in a fight I know I will feel like that at some stage. I have never felt pain or exhaustion that I feel with Phil. There have been some sessions that have been so tough, I wanted to hide in a corner because there were another five sessions to do. He takes you to an uncomfortable zone but I need to know how I feel when I am in it. I feel more focused than ever, stronger than ever, too.


People from all over the world come to Westside for advice about how to improve strength and conditioning programs. One coach who led the way was Phil Richards, former Strength and Conditioning Coach for the Worcester Warriors. Phil used a Westside System to achieve a 26 and 0 season for the Worcester Warriors. Phil wrote a book outlining how he used the system so successfully. After coaching, Phil turned his attention to super nutrition.


I first met Phil when Interned with him multiple times doing his strength and conditioning courses which were awesome and since then Phil has been my go-to encyclopaedia for ANYTHING health-related. Having worked with Phil in different capacities over the years it’s safe to say his knowledge surrounding health/hormones is second to none. No matter how complex the question he always has an answer. Thanks Phil for your on-going help.

– NINA ROSS – IFPA Pro Figure athlete

Nina Ross